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Social Identity Mapping Tool

The Social Identity Mapping Tool (SIM-tool) is a psychometrically validated instrument designed to provide a comprehensive overview of a person’s social world. The SIM-tool allows us to visualise social groups and concretely develop a personalized representation of subjective social-psychological reality.

The SIM-tool has at least three advantages over other measures of social identity:

The SIM-tool assesses complex, dynamic social psychological processes. Unlike more traditional measures which typically focus on social identity strength, the SIM-tool is able to capture information such as group compatibility, number of positive group memberships, amount of contact with groups, and more.
The SIM-tool is a fun, educational, and even therapeutic experience for participants. Unlike most psychometric instruments, the SIM-tool is interactive and generative, allowing participants to explore and communicate their own subjective social reality.

The SIM-tool is a validated and reliable psychometric instrument, which has been shown to be responsive to social change and predictive of a variety of social and health outcomes.

For more information about the SIM-tool, you can read about it in the following papers:

Beckwith, M., Best, D., Dingle, G., Perryman, C., & Lubman, D. (2015). Predictors of Flexibility in Social Identity Among People Entering a Therapeutic Community for Substance Abuse. Alcoholism Treatment Quarterly, 33(1), 93–104. doi:10.1080/07347324.2015.982465 [Full Text]

Eggins, R. A., O’Brien, A. T., Reynolds, K. J., Haslam, S. A., & Crocker, A. S. (2008). Refocusing the focus group: AIRing as a basis for effective workplace planning. British Journal of Management, 19(3), 277–293. doi:10.1111/j.1467-8551.2007.00541.x [Full Text]

Jetten, J., Haslam, S. A., Iyer, A., & Haslam, C. (2010). Turning to Others in Times of Change Social Identity and Coping with Stress. [Book Info]

Try out the SIM-tool

An online version of the SIM-tool is currently in development.
You can try it online for free!